Layouts
Graphic shapes
The shapes that form the marque are used as graphic assets to add colour and break up spaces. These should be used minimally within all communications so not to overpower the message.
Grid
To ensure a consistent approach to printed and digital communications, we recommend using a six column grid system. This grid means that the brand remains consistent across all communication. The logo should always fit the width of two columns. When creating designs based on landscape formats, our grid system can be increased in multiples of 3. For example, 9, 12, 15 and 18.
To help with consistency, a 12 row horizontal grid has been created. The rows work in harmony with the columns to ensure that the placement of text and images across all communication remains consistent.