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Logo

Primary logo

Our logo is made up of three separate elements; the marque (1), wordmark (2) and the translation/strapline (3). It’s an instantly recognisable brand element and should be represented consistently across all brand communications.

Social Security Scotland logo with labelled elements: marque, word mark, and Scottish Gaelic translation.

Logo variations

There will be circumstances where the primary logo isn’t the most appropriate one – whether it’s for small sizes, particular audiences, or special media.

The secondary logo is to be used in situations where the strapline cannot be used in supporting copy or design.

A small use logo has been created for items with very limited space. For example, in social posts. The wordmark is moved so that it sits central within the height of the marque.

Two versions of the Social Security Scotland logo, one with the tagline and one without.

Logo colourways

A reversed version of the logo has been created to allow the brand to sit on coloured or textured backgrounds. Legibility should be the prime consideration when choosing which logo to use, ensuring there is a high level of contrast between elements. Please see Our layouts section for examples of use. Always ensure the logo is positioned on backgrounds that provide enough contrast for maximum stand out.

Four variations of the Social Security Scotland logo on white, pink, purple, and black backgrounds.

Partner logos

Our logo can appear alongside partner logos. Either logo can appear first. A divider line should be applied between them as shown.

Social Security Scotland logo with Gaelic translation and 'mygov.scot' text.
Logos for Fairer Scotland Scottish Government and Social Security Scotland

Strapline

Our values are often used as our strapline. Our values are important to us. So please treat it with the same respect you would when applying the logo.

Text 'Dignity, fairness, respect.' in bright pink on a white background.
Text 'Dignity, fairness, respect.' in dark purple on a white background.
Text 'Dignity, fairness, respect.' in white on a black background.

Contact the communications team if you need a logo in a specific format.

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