Style and writing guide

Tips for writing clearly

  1. Say exactly what you mean using the simplest words.
  2. Put the most important information first.
  3. Check the style guide.
  4. Average sentence length is 15 to 25 words.
  5. Use active language wherever you can.
  6. Break up blocks of text with headings and lists.
  7. Use capital letters sparingly.
  8. Remove any words you do not need.
  9. Read aloud before you send or save.
  10. Imagine you’re the reader. Is it quick and easy for them to read?

Tools

  1. Scottish Government readability guide.
  2. Social Security Scotland writing guide.
  3. The ‘Editor’ function in Word and Outlook checks your content’s readability:
    1. Select ‘Review’.
    2. Select ‘Editor’.
    3. If you’re in Word, set the writing style to ‘Professional’. 
    4. Check document statistics. Consider the improvements.
    5. Correct the problems.

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