Colours
Our colour palette helps us create immediate brand recognition throughout our communications.
Primary colours
Plain text version
Magenta
- Pantone name: Process Magenta
- RGB values: R255, G40, B145
- CMYK values: C0, M100, Y0, K0
- HEX code: #F2891
Navy
- Pantone name: 274
- RGB values: R32, G23, B81
- CMYK values: C100, M100, Y37, K32
- HEX code: #201751
Secondary colours
Plain text version
Dark blue
- Pantone name: 2727
- RGB values: R40, G134, B255
- CMYK values: C77, M48, Y0, K0
- HEX code: #2886FF
Teal
- Pantone name: 7474
- RGB values: R0, G153, B153
- CMYK values: C83, M17, Y34, K24
- HEX code: #009999
Lime
- Pantone name: 389
- RGB values: R208, G223, B0
- CMYK values: C27, M0, Y93, K0
- HEX code: #D0DF00
Light blue
- Pantone name: 305
- RGB values: R82, G201, B232
- CMYK values: C60, M0, Y10, K0
- HEX code: #52C9E8
Green
- Pantone name: 361
- RGB values: R71, G194, B71
- CMYK values: C58, M0, Y100, K7
- HEX code: #47C247
Red
- Pantone name: Warm Red
- RGB values: R255, G60, B60
- CMYK values: C0, M83, Y83, K0
- HEX code: #FF3C3C
Orange
- Pantone name: 151
- RGB values: R255, G141, B0
- CMYK values: C0, M60, Y100, K0
- HEX code: #FF8D00
Yellow
- Pantone name: 7548
- RGB values: R255, G225, B0
- CMYK values: C0, M24, Y100, K0
- HEX code: #FFE100
Colour accessibility
Text must have a contrast ratio of at least 4.5:1/7:1 (AA/AAA) for regular sized text (12pt) and at least 3:1 /4.5:1 (AA/AAA) for large scale text 18pt+ or 14pt bold), unless the text is decorative.
Plain text version
Magenta
Navy text on magenta background
- AA regular size: pass
- AA large size: pass
- AAA regular size: fail
- AAA large size: pass
Magenta text on navy background
- AA regular size: pass
- AA large size: pass
- AAA regular size: fail
- AAA large size: pass
Magenta text on white background
- AA regular size: fail
- AA large size: pass
- AAA regular size: fail
- AAA large size: fail
White text on magenta background
- AA regular size: fail
- AA large size: pass
- AAA regular size: fail
- AAA large size: fail
Navy
Magenta text on navy background
- AA regular size: pass
- AA large size: pass
- AAA regular size: fail
- AAA large size: pass
Navy text on magenta background
- AA regular size: pass
- AA large size: pass
- AAA regular size: fail
- AAA large size: pass
Navy text on white background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
White text on navy background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
Dark blue
Navy text on dark blue background
- AA regular size: pass
- AA large size: pass
- AAA regular size: fail
- AAA large size: pass
Dark blue text on navy background
- AA regular size: pass
- AA large size: pass
- AAA regular size: fail
- AAA large size: pass
Dark blue text on white background
- AA regular size: pass
- AA large size: pass
- AAA regular size: fail
- AAA large size: fail
White text on dark blue background
- AA regular size: fail
- AA large size: pass
- AAA regular size: fail
- AAA large size: fail
Light blue
Navy text on light blue background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
Light blue text on navy background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
Light blue text on white background
- AA regular size: fail
- AA large size: fail
- AAA regular size: fail
- AAA large size: fail
White text on light blue background
- AA regular size: fail
- AA large size: fail
- AAA regular size: fail
- AAA large size: fail
Teal
Navy text on teal background
- AA regular size: pass
- AA large size: pass
- AAA regular size: fail
- AAA large size: pass
Teal text on navy background
- AA regular size: pass
- AA large size: pass
- AAA regular size: fail
- AAA large size: pass
Teal text on white background
- AA regular size: fail
- AA large size: pass
- AAA regular size: fail
- AAA large size: fail
White text on teal background
- AA regular size: fail
- AA large size: pass
- AAA regular size: fail
- AAA large size: fail
Green
Navy text on green background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
Green text on navy background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
Green text on white background
- AA regular size: fail
- AA large size: fail
- AAA regular size: fail
- AAA large size: fail
White text on green background
- AA regular size: fail
- AA large size: fail
- AAA regular size: fail
- AAA large size: fail
Lime
Navy text on lime background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
Lime text on navy background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
Lime text on white background
- AA regular size: fail
- AA large size: fail
- AAA regular size: fail
- AAA large size: fail
White text on lime background
- AA regular size: fail
- AA large size: fail
- AAA regular size: fail
- AAA large size: fail
Red
Navy text on red background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
Red text on navy background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
Red text on white background
- AA regular size: fail
- AA large size: pass
- AAA regular size: fail
- AAA large size: fail
White text on red background
- AA regular size: fail
- AA large size: pass
- AAA regular size: fail
- AAA large size: fail
Orange
Navy text on orange background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
Orange text on navy background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
Orange text on white background
- AA regular size: fail
- AA large size: fail
- AAA regular size: fail
- AAA large size: fail
White text on orange background
- AA regular size: fail
- AA large size: fail
- AAA regular size: fail
- AAA large size: fail
Yellow
Navy text on yellow background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
Yellow text on navy background
- AA regular size: pass
- AA large size: pass
- AAA regular size: pass
- AAA large size: pass
Yellow text on white background
- AA regular size: fail
- AA large size: fail
- AAA regular size: fail
- AAA large size: fail
White text on yellow background
- AA regular size: fail
- AA large size: fail
- AAA regular size: fail
- AAA large size: fail
Colour association
Each of the benefits we deliver has a secondary colour assigned to it. These colours are used on materials created for our clients and help to differentiate between benefits.
Plain text version
- 5 Family Payments - dark blue
- Funeral Support Payment - light blue
- Disability Payments - teal
- Carer's Payments - green
- Job Start Payments - teal
- Heating Payments - red
- Terminal Illness Payments - orange
- Young Carer Grant - yellow