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Our brand

We believe social security is a human right. We aim to serve everybody in Scotland equally. And we take pride in assessing claims fairly and paying money efficiently to those eligible.

Two people walking down a bright office hallway with a wall sign that reads ‘Dignity, fairness, respect.
Four people seated around a table in an office, engaged in a professional discussion.

Our story

Who we are, what we do and how we do it.

Grid of 30 icons representing various concepts such as transport, communication, accessibility, food, meetings, and documents.

Our appearance

Our visual identity and is made up of our logo, colours, typography, layouts, and imagery.

Two adults seated with babies, reviewing a booklet titled 'Pregnancy and Baby Payment'.

Our voice

We follow guidelines for writing and speaking to make sure we communicate effectively with everyone.

Individual writing on paper with a blue pen at a table, coffee cup nearby.

Style and writing guide

We've developed 2 guides that make sure we communicate in a way that’s easy to understand, accessible to different people with different needs and inclusive of everyone’s identity.

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