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Our imagery

Photography

Photography should always be positive, relatable and real. When present in an image, people should be the main focus. We want the viewer to connect with the people as though they’ve caught a moment of their everyday life.

Corporate photography

Staff working in different spaces. A man and a woman are alone at a computer, another group of woman stands around another woman sitting and they're all sharing a computer to collaborate. Other mixed gender groups are working around tables and smiling.


Local delivery photography

Social Security Scotland staff in a variety of locations delivering in person services to clients. Two women are at a table, sharing a booklet. An older man is on a sofa with a woman who's explaining something to him. One woman is completing an application with a client with a hearing impairment. Another woman is handing information to a young person at a stand in a public place.


Icons

Icons are used throughout our communications as a visual shorthand to quickly draw attention to key information.

A variety of simple monochrome icons in dark blue on a white ground. Examples are a bus, a group of people, a telephone, a location point, a parking space, a wheelchair, settings and headphones.

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